Sunday, July 8, 2007

sweetness on wheels

i love the idea of a mobile store/happening-mobile.

this adorable pink truck, conceived by LA-based artist couple leyla safai and ben pollack, is now a small troupe of trucks driving in LA and NYC this summer, serving up 'international ice cream treats', the artists' own concoction of electropop music, and a rotating supply of indie trinkets and japanese mixtapes and just all around good juju it seems. safai and pollack are available for hire- and have worked a variety of hipster events like sxsw. check them out on their website

picture from the nyt style magazine: living spring 2007

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